My partner for the second peer review, I will be reviewing Fiona Maguire’s website titled Wanderlust; Wanderlust is a blog promoting different areas to travel while showcasing different cultures. Upon the first arrival of Wanderlust, I am brought forward with a pastel pink background with black writing, which is easy on the user’s eyes, allowing for a pleasant viewing experience. Scrolling through the website’s home page, the different pictures chosen for the various blog posts suit the website well; all the pictures have a pastel tone making them blend right in. Another apparent item is using the same fonts throughout the website; this allows it to be less busy and makes the website stick with the minimalistic approach.
Although Fiona’s website is appealing to the eye, there are areas in which the design does miss; this is mainly in regards to the website having a confusing layout when trying to find different forms of posts. At the top of the website, three different locations appear, Ireland, Paris and Sicily; when clicking on these, the user is redirected to the post about the location. This works well, yet when trying to view posts regarding PUB 101, the user is forced to look through the main feed as there is no tab taking the user to these posts. Aforementioned the locations located at the top of the page can be viewed as affordances, the user hovers the locations, and three dots appear, resulting in a clickable word. These locations can be considered to be sequential affordances; as Kaptelinin explains, a sequential affordance leads an individual to one affordance of an object while revealing another by actioning the first (Kaptelinin 2012). This is seen in the header as individuals often associate items within the header as clickable the user hovers over, leading to the next affordance of the dots appearing, meaning it is clickable. I believe Wanderlust could improve the user experience by incorporating some form of a logo for the website. As mentioned in Travis Gertz’s article “How to survive the digital apocalypse”, Gertz claims that when browsing websites, individuals will have a hard time separating sites from each other (Gertz 2015). When scrolling through, I would find it hard to differentiate this website from other travel blogs due to the lack of logos that would separate it from other travel bloggers. Although this may go against the minimalistic design, placing a logo on the white space on the sides could be a strong implementation.
I personally like Wanderlust’s website’s design and believe it is easy on the user and is not overwhelming, just as a website that talks about places to relax should be. With the implementation of a header including posts for PUB 101 and a form of a logo placed somewhere, I believe the website would become an even better experience. I am excited to learn about new locations featured on Wanderlust, I encourage you all to check it out as well located here.
Gertz, T., (2015, July 10). How to Survive the Digital Apocalypse. Retrieved from https://louderthanten.com/coax/design-machines
Kaptelinin, V. (n.d.). Affordances. Retrieved from https://www.interaction-design.org/literature/book/the-encyclopedia-of-human-computer-interaction-2nd-ed/affordances